Exploring Consumerism Where Ads and Art Intersect

http://ethicapublishing.com/ATEOI_ch2.pdf

• What ads appealed to you?
• Why did they appeal to you?
  
  
• What "characters" are the companies trying to create in their ads?
  
  
• Are they successful? Why or why not?
  
  
• Are they truthful? How can you tell?
  
  
• Who do you think is the audience for these ads? Give examples to support your answer.

Use Nike.com to answer the questions below:

• What do you notice about the people you see? What do they look like? What are they doing?
  
  
• What are the settings?
  
  
• What words are used?
  
  
• How do these words work to influence how young children, teens, and adults view sports, ambition, life, and their possibilities?
  
  
• Does the Nike site appeal to young children? Teens? Adults? Or does it appeal to an even more specific audience? How does it do so?
  
  
• Does the website capture the audience it intends? And, how does the website define one's ability to "just do it"? Is it authentic and achievable?

Marketing:


Effects of Color: